Yeah, I’m in a mood.
Some days I sit at my desk, coffee cooling in my mug, head about to explode, and wonder why the happy hell I put myself through this? Why do I spend hours a day away from my family to market my books, work on another, support other authors, prepare for promos, update my website and Facebook page, post blogs, send out newsletters, and generally make myself a basket case? Is all the hard work worth the rewards?
Let’s break it down:
I spend a great deal of time each day promoting other authors. I share their posts and promos on my Facebook page, retweet them on Twitter, reply to their comments, and try to spread the word to readers that there is more to a good book than a well-known publishing company’s name slapped on it.
The problem is that the promoting of others is rarely reciprocated. If I promote 25 authors a day, maybe 10 of those pay me back in kind. As for the others, I am lucky to even get a “thank you.” Many of them acknowledge the fact that another writer went out of their way to help promote their book with a “like” on the post that was shared.
I don’t always expect payback. I know some authors may not see when I share their work. We can’t be on social networks 24/7. However, an occasional bone thrown my way wouldn’t kill the ones who never take the time to help me out.
Let’s face it, there are some writers who believe their work is so glorious that the rest of us cannot contain our excitement and must spread the word about their genius – after all, they are entitled. Then there are those who only have room on their social calendar for a select few. The rest of us cretins just don’t measure up. Lastly, we have the Coattail Riders. You know, the ones who are lazy and rely on others for everything.
I realize that a majority of the authors I know fall into these categories. Time to shake them off and move on. I do have several friends on Twitter and Facebook who help me out. They’re a small group but I am forever grateful to them.
I’m beginning to think these are a waste of time. Finding readers who are actually interested in updates and the like is proving to be impossible. I mean, why sign up for a newsletter if you never plan to read it? Maybe I could understand it if the sender felt the need to update subscribers on every little detail of their life and send newsletters as often as they change underwear. I only send one or two a month and I am lucky if 20% of my subscribers read them. It’s really disheartening.
Facebook for businesses is a joke now. Unless you pay to promote (and even then, half the “likes” you get are from fake profiles FB has set up specifically for this), only a tiny percent of your followers see the posts you make.
As for my blog, it’s really just a creative outlet when my writing is slow. Hardly anyone reads the posts or follows. It’s funny. When I had my WP.com blog, I had over 3000 followers. When I integrated it into my website…well, as you can clearly see, none of those followers moved with me.
So, what’s the answer? I really have no clue. I know I’ll keep writing books because it’s what I love, but I think all the time I spend trying to market is simply wasted. Most readers won’t buy a book these days because there are thousands available every day for FREE. If they do dig real deep in their pockets and spend 0.99-2.99 on a book, they read it and then return it for a full refund. Cheap bastards.
Hey, I said at the beginning of this post that I was in a mood.
Maybe there is an easier way. I’ll keep researching. In the meantime, I think I’m going to focus more on ME and my writing. I’ll still support those in my small group of friends but everyone else is on their own for a while. Even if I end up writing just for my own pleasure and never sell another book, at least the pressure to please everyone else will be off. LOL!